West Hollywood Multifamily Broker

Whether you’re selling a value-add 6-unit apartment building off Fairfax Ave or a trophy asset near the Sunset Strip, our data-driven marketing and established buyer relationships help owners maximize value while navigating a smooth, well-managed sale process.

West Hollywood Multifamily Market Snapshot

West Hollywood is one of the most tightly regulated and structurally unique multifamily markets in Los Angeles. As an independent city with strict rent stabilization, limited developable land, and a renter-heavy population, the submarket has long favored long-term ownership over frequent turnover. Apartment buildings here are typically smaller, older, and heavily rent-controlled, which naturally constrains supply and creates durable value for well-positioned assets.

In recent years, the market has experienced a clear split between newer, high-quality construction and the broader base of legacy buildings that make up the majority of West Hollywood’s inventory. Newly delivered and renovated properties—primarily concentrated along Santa Monica Boulevard and other major corridors—have captured most of the recent leasing activity, while older rent-controlled buildings continue to trade based on long-term fundamentals rather than short-term rent growth. This dynamic has resulted in relatively stable occupancy across the market, even as rent growth has remained muted.

Despite higher interest rates and a slowdown in overall transaction volume, buyer demand in West Hollywood has remained resilient. The most active buyers tend to be private investors, repeat operators, and owner-users who understand the nuances of the city’s rent control ordinance and are comfortable underwriting gradual, long-term cash flow growth. Pricing has adjusted from peak levels, but values have largely stabilized as expectations between buyers and sellers have realigned.

New supply remains modest relative to the size of the market, and zoning restrictions continue to limit large-scale development outside of select transit-oriented areas. As a result, well-located multifamily assets—particularly those with strong in-place operations or clear repositioning paths—continue to attract competitive interest. In West Hollywood, success is less about timing the market and more about understanding how regulation, tenant composition, and micro-location intersect to drive long-term value.

AVG CAP RATE

4.8% - 5.2%

AVG PRICE PER UNIT

$350,000 - $420,000

VACANCY RATE

5.7%

RENTAL GROWTH

0% YoY

Our Recent Multifamily Sales in West Hollywood

1643 N Formosa Ave, West Hollywood, CA 90046

Sold for $2,067,500 | 8 Units Built in 1956

After nearly 25 years under the same ownership, the sellers of 1643 N Formosa Ave were frustrated with the day-to-day management of owning apartments and decided that it was time to move on. They had previously listed their 8-unit multifamily with another large brokerage, but they were unable to generate offers that met the sellers’ expectations. In the hopes of finally getting the building sold, they interviewed our group. After meeting with us and reviewing our valuation & marketing strategy, they selected us for our deep track record in the submarket, recognizing that we are one of the top multifamily brokers in West Hollywood.

We listed this 8-unit and received immediate attention, with 5 offers in just the first 2 weeks. We ultimately sourced a 1031 exchange buyer that was seeking a multifamily investment in a prime pocket of LA, and we were able to negotiate an all-cash deal for our sellers with few contingencies and a quick 30-day close.

Our clients were then able to exchange the proceeds from the sale of their apartment building into an out-of-state retail investment, greatly improving their cash flow and quality of life. Overall, the sellers were extremely pleased with the outcome, as were we.

1016 N Laurel Ave, West Hollywood, CA 90046

Sold for $3,275,000 | 10 Units Built in 1963

Our seller was an elderly, retired attorney who had purchased his 10-unit West Hollywood apartment building with his sister nearly 45 years ago. As a long-term owner of LA multifamily real estate, our client had never ventured into other asset classes. Upon his sister’s passing, he was facing several major issues with his Laurel Ave property: Strict West Hollywood rent control was dampening his monthly return, the 3rd party management company was overspending on repairs, and a COVID eviction moratorium resulted in several non-paying tenants and routine rent freezes.

Given this unfortunate situation, our client agreed that a 1031 exchange into a 100% passive DST (Delaware Statutory Trust) would be the perfect vehicle to preserve & grow his equity and leave a simpler estate to his heirs one day in the future.

Within one week of listing Laurel Ave for sale, we secured an above-ask offer from the owner of the neighboring asset, and executed a smooth 60-day closing for record breaking pricing north of 18 GRM and in the 3% cap rate range.

1146 N Formosa Ave, West Hollywood, CA 90046

Sold for $2,250,000 | 8 Units Built in 1956

This charming 8-unit mid-century apartment building was owned and operated by three sisters for several decades. After many years of ownership, they decided that it was time to sell off the asset and individually 1031 exchange their proceeds into better suited investments.

The owners of 1146 N Formosa Ave interviewed our team along with one other highly active West Hollywood apartment broker, but chose us for our pricing, expansive buyer network and overall track record within West Hollywood city limits.

Within 2 weeks of taking on this listing, our team was able to generate an all-cash offer from the owner of one of the adjacent lots, executing on a smooth 30-day escrow. Despite low rents and high interest rates, we were able to achieve multiple all-cash offers and an extremely aggressive closing price. The final closing metrics were a 3.96% cap rate and 15.25 GRM, which were significantly above market averages at the time.

Overall, the sellers were ecstatic with their choice to hire The Glaser Group.

A smiling man in a dark suit, white shirt, and red tie stands against a dark background.

Meet Your West Hollywood Multifamily Expert

Jake Glaser: Top 1% Los Angeles Apartment Agent

Jake Glaser is the Principal Broker & Founder of The Glaser Group, specializing in the sale of apartment buildings in West Hollywood & Greater Los Angeles. Jake is one of the highest transacting apartment building brokers in LA, with over $65 million closed in 2025 alone across 35 transactions. He advises his clients in the acquisition and disposition of multifamily properties across the city, ranging from 4-plexes up to large apartment complexes in the $1M - $25M range. In total, he has closed over $215 million of commercial and multifamily volume within LA County, and he is the #1 producing agent at Lyon Stahl Investment Real Estate in Century City.

In addition to multifamily and commercial dispositions, he specializes in 1031 exchanges on a national level, having helped countless clients reposition their portfolios by trading their assets into local and out-of-state multifamily, triple-net, and DST opportunities.

Let’s connect today to start an honest, open dialogue about your unique situation to see how we can better your position, whether it be now or in the future.

  • Most multifamily properties in West Hollywood are subject to the city’s Rent Stabilization Ordinance (RSO), which regulates annual rent increases and outlines requirements related to tenant relocation, capital improvements, and vacancy decontrol. As a result, property values are heavily influenced by in-place rents, tenant profiles, and long-term income stability rather than short-term rent growth.

  • West Hollywood’s multifamily inventory primarily consists of small to mid-sized apartment buildings, many of which were built prior to modern rent control exemptions. Properties often feature higher density, limited parking, and strong walkability, making location and tenant demand key drivers of investor interest.

  • West Hollywood is a supply-constrained submarket with consistently high rental demand and limited new development. Investor competition is driven by its central location, proximity to major employment centers, and long-term housing demand, resulting in strong pricing despite regulatory considerations.

  • Valuations in West Hollywood are based on a combination of in-place income, comparable sales, price per unit metrics, and long-term market fundamentals. Because rent control limits near-term income growth, buyers place significant emphasis on rent rolls, tenant turnover potential, and regulatory compliance when underwriting properties.

  • Owners should carefully evaluate tenant composition, rent control status, and potential relocation obligations prior to selling. Understanding how these factors affect buyer demand and pricing is critical, as properly positioned tenant-occupied properties can attract strong investor interest when marketed with accurate expectations and compliance considerations in mind.

Frequently Asked Questions About West Hollywood Multifamily

  • “Jake & his team assisted me with a complex multifamily property 1031 Exchange. Jake got me out of heavily demanding downleg properties into hands off NNN trophy properties on the upleg. He handled so many uncontrollable variables with great professionalism, and made the whole process as smooth as possible. Because of Jake and his expansive contacts and foresight, we closed my 1031 Exchange 90 days early and have already started to reap the rewards of monthly rental income that much sooner. I would highly recommend Jake & his team to assist anyone with their real estate needs.”

    — Matt Schneider, Casablanca Property Management

  • "Our experience with Jake Glaser could not have been better. From the start of the listing to the close was about 5 weeks. He was always available when we called and answered all our questions quickly and comprehensively. We give him the highest marks for professionalism. Thank you, Jake."

    — Dana Waldhorn, Family Trust

  • "Jake did an excellent job of representing the seller, managing the transaction, coordinating the due diligence, overseeing escrow and the delivery of all documents, etc. that ultimately resulted in a smooth and efficient closing in a very rapid time frame. In addition, his social media and Twitter skills are legendary and inspiring."

    — Jerry Fink, The Bascom Group

  • "Jake Glaser represented my family with the sale of a complicated multifamily property and was nothing short of amazing. From our very first meeting to after the close of the sale, he was easy to work with and beyond responsive, including emails at 1AM! He had buyers within the first week without even hitting MLS. We are so grateful for his hard work, his ability to listen and navigate multiple family members, and his expertise. We will definitely look to him again for future sales."

    — Cathy Flores, Family Trust

  • “We were extremely pleased with the excellent job by Jake on our transaction. He represented us on the purchase of our new multifamily property in Beverly Grove, and his deep understanding of the local market and negotiation skills put us in the best possible position. He was a great communicator, easy to work with, and always put our interests first. I would recommend him to anyone looking to buy or sell LA multifamily.”

    — Daniel Golchian, Physician and CRE Investor

  • "I would highly recommend Jake to anyone that has an investment property in the greater Fairfax/Hollywood area they wish to sell. He works hard to find a buyer for the property, trying all kinds of marketing solutions. He also is great at keeping sellers up to date on what is happening in the marketplace."

    — Edie Brodsky, Retired Realtor & Investor

  • "Jake was our sales broker for two multifamily apartment buildings (8 & 4 plex) in the East Side of LA. My brother, sister and I vetted several brokers and we all felt that Jake was much more service oriented (vs. transactional). Jake is easy to work with, always available, extremely responsive and patient (had to deal with three strong willed siblings)."

    — Juan Garcia, Family Trust

  • "Jake Glaser has represented me exclusively on my last few single tenant NNN acquisitions. He is extremely easy-going but has great follow through and gets results and answers for me. He’s also consulted for me on other NNN related matters even when he couldn’t represent me. I think integrity and perseverance are really important qualities in a real estate broker and that’s why I feel most comfortable having Jake represent me. I also feel like I benefit from Jake’s connection to the nationwide network of Matthews agents, which helps us make informed decisions when considering opportunities across the entire country."

    — David Mozes, CRE Investor & Restaurateur

  • “We really appreciated the time and effort taken to get to know my family and our particular needs. Jake was always willing to answer any of our questions and concerns and patient enough to understand that the worry we felt while going through the 1031 process was normal. Jake and his partner Dan really did help us find exactly what we were looking for. Thank you!”

    — Monica Torres, Family Trust

  • "Jake was incredibly professional and nice to work with! In today's world, finding a honest broker is always worth mentioning. I whole heartedly recommend Jake!"

    — Rod Goldberg, Dadson Laundry

  • “I had the pleasure of having Jake Glaser sell my property. He was straight forward in his approach, was always available to answer questions, and did a wonderful job throughout escrow. It was as smooth transition and he comes highly recommended.”

    — Yaniv Farbenbloom, Physician and CRE Investor/Syndicator

  • "Jake was a knowledgeable advocate in the sale of the property. He provided helpful guidance throughout the entire sale process. He was always available when questions arose, and went beyond the extra mile whenever necessary."

    — Anthony Stein, Family Trust

  • “I used Jake Glaser to sell our beloved 5-unit apartment building in Los Angeles. He made the process so easy, was beyond calm during every little thing that came up, and got us the most money for our property. I would definitely (and already have) recommend Jake and Matthews™ to anyone selling a multi-unit...As I told Jake at the end “let’s do this again!” 

    — Kristin Stanley, Private Investor

  • “Jake Glaser represented our acquisition of a multifamily property in Los Angeles. Jake’s experience and expertise helped make the transaction enjoyable, easy and fast. He made himself available at all times for us, while going above and beyond to assist us with everything needed. Jake is always factual and accurate and always had our best interests in mind. His responses were always immediate and our communication was excellent.”

    — Aryeh Hoffman, Hoffman Brothers Realty

  • "Jake was highly responsive and had strong knowledge of various real estate topics."

    — CT Tsui, Multifamily Developer

  • “We had a great experience with Jake and are very grateful for his help. We would definitely want his help again in the future.”

    — Lida Aghakhanyan, Private Investor

Curious what an apartment building in West Hollywood could sell for?

Request a complimentary property valuation today.

Looking for multifamily expertise beyond West Hollywood? Visit our Los Angeles Multifamily Broker page to explore other submarkets we serve.