The best way to choose a broker is to start by requesting a Broker Opinion of Value (BOV), where the broker presents a valuation of your property based on comparable sales and detailed financial underwriting. Use this process as an opportunity to interview the agent in-person or over a video call. Ask about their track record, marketing strategy, team structure, and available resources. Be sure to review recent client testimonials, request to speak with past clients, and most importantly, work with a specialist who has proven experience selling your type of asset in your specific submarket.

We take a “no stone unturned” approach to marketing every property we represent. This includes traditional channels like the MLS, CoStar, LoopNet, and Crexi, as well as targeted cold call campaigns in the surrounding area. We also leverage digital marketing heavily—our email database reaches over 40,000 investors & brokers, and last year our social media campaigns generated 35 million impressions across platforms like LinkedIn, X (Twitter) and Instagram. Our listings are also marketed internally within the brokerage to Lyon Stahl’s team of 100+ multifamily agents.

To determine a list price, we start by collecting key information such as the current rent roll, profit & loss statement, and relevant background on the property and ownership history. With this data, we conduct detailed financial underwriting and a comparative sales analysis to establish an accurate value, usually presented in a range. As experts in multifamily valuation—with a 97% list-to-close ratio—we pride ourselves on pricing properties strategically to achieve successful outcomes.

When you hire The Glaser Group, our principal broker & founder, Jake Glaser, will always be your main point of contact, guiding every step of your transaction. Supporting Jake is our full team: Senior Associate Spencer Chan, Associate Ryan Haggerty, Marketing Coordinator Ana Madrid, and Transaction Coordinator Mishan Wright. We’re all available seven days a week by phone or email to ensure a seamless & ultra responsive experience for our clients.

Absolutely. With a properly structured 1031 exchange, you can defer capital gains taxes by reinvesting the proceeds from your multifamily property into another property, whether it’s located in a different state or a different asset class, such as triple-net (NNN) properties or DSTs. Our team works closely with qualified intermediaries and leverages a national network to identify the right up-leg investment that fits your goals while keeping your exchange fully compliant.

The timeline to sell an apartment building in Los Angeles varies based on pricing and property type. In today’s market, we typically see a 2–4 week marketing period to secure the right buyer, followed by another 30–60 days to close escrow. That said, we’ve also completed sales in as little as three weeks—with fully non-contingent escrows opening within seven days of listing—so while the process usually takes one to four months, some deals can move much faster.

Preparing your property for sale starts with simple touch-ups and cosmetic improvements that can boost curb appeal and create a strong first impression. From there, it’s important to gather and organize your books and records—such as tenant leases, utility bills, service contracts, and receipts for major repairs—so we’re able to provide a clear picture of the property’s history, condition, and performance. We recommend walking the property with our team so we can strategize together on the best way to position and present your asset to the market.

You should choose The Glaser Group because we combine deep local expertise, a proven track record, and a full-service team approach to deliver the best results for our clients. Our principal broker, Jake Glaser, personally oversees every deal as your main point of contact, supported by a dedicated team available 7 days a week. We’re the #1 producing team at Lyon Stahl, with over $187 million closed in Los Angeles County alone and a 97% list-to-close ratio. Our “no stone unturned” marketing approach spans MLS, CoStar, LoopNet, Crexi, direct cold-calling, a 40,000+ investor database, and social campaigns generating 35M+ impressions annually. Whether it’s a straightforward disposition, a complex 1031 exchange, or repositioning into NNN or DST assets nationwide, we bring the experience, resources, and relationships to maximize value and execute seamlessly.

Throughout the listing and escrow process, we stay in constant communication with you via text, phone, or email—whichever method you prefer. During the marketing period, we also provide a weekly Friday update with key details such as marketing progress, buyer engagement data, offers, and real-time insights. Included in this is our Buyer Feedback Table, which tracks and shares actual feedback directly from buyers assessing the property. Beyond that, our team is always available by phone or email, 7 days a week, to ensure you’re never left wondering where things stand.

The large majority of our clients do not hire an attorney during escrow, as most Los Angeles multifamily transactions use standardized California Association of Realtor (CAR) forms designed to protect both buyers and sellers. That said, we are not attorneys and cannot provide legal advice—so while it’s not typically necessary, we never discourage clients from retaining their own counsel if it gives them added peace of mind.

Closing costs in Los Angeles multifamily sales are generally modest compared to the overall transaction size. Sellers customarily cover items such as the broker’s commission, city and county transfer taxes, their own escrow fees, and the owner’s title insurance policy. Other expenses—like repair credits or additional reports—are negotiable, but overall, closing costs are straightforward and typically represent a small percentage of the total sale price. A good rule of thumb is to tack on an additional 0.25%-0.75% on top of the commissions.

There is no specific requirement to notify a tenant that the property is for sale. However, there is a special notice to use for showing the property. The 120-day notice relates to the right of entry to show the property — it is not prerequisite to selling the property.  California law allows the landlord to provide a written notice that the property is for sale – and for 120 days thereafter the landlord may schedule entry to the unit to exhibit it to potential purchasers with an oral (e.g., by phone) 24-hour notice, rather than a written 24-hour notice.

Our commission structure is competitive and transparent, typically aligning with market standards for Los Angeles multifamily sales. In most cases, the Seller covers the total commission, which is split between the listing broker and the buyer’s broker. For larger transactions, our fees usually tier down to lower percentages as the deal size increases, ensuring our clients receive cost-efficient representation on bigger deals. We never want fee to get in the way of getting a deal done.